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Code of Ethics on Marketing
We believe that all marketing efforts must provide real value to the target audience, in order to allow Companies to loyally earn its attention and trust.
Too often we see dishonest marketing strategies that take advantage of the consumer's naivety or lack of tools to pursue their goals.
We believe that this is profoundly wrong and ultimately harmful to our society as a whole.
This is why we are committed to:
- never use dishonest marketing tactics for our campaigns, such as deceptive advertising, exaggeration of values and benefits of our products, fake news, fake reviews and testimonials;
- do not alter reported data or inflate analysis or results when creating marketing messages;
- do not communicate false promises or make unrealistic claims about expected results;
- do not hide information or data from the public that could negatively impact them;
- do not use our customers' data for purposes other than those for which they were communicated to us and in any case never without the customer's consent.
Given the area in which we operate, we are particularly sensitive and opposed to the phenomenon of green washing, that is, that practice, now widely adopted, which consists in communicating beneficial initiatives and actions - especially at an environmental level - not because they are rooted in an authentic intention to do good, but exclusively for the benefit of sales.
Specifically, we firmly reject the approach that involves the abuse of words such as "sustainable", "eco", "green", without them being supported by data and explaining the intrinsic limitations.
This is why we are committed to:
- only use words that correctly describe our products or the impact we are promoting, supporting our claims as much as possible with adequate documentation or explaining their meaning as clearly as possible;
- wherever possible, report the sources of our information, which must be reliable and have a serious reputation;
- do not use any charity to distract the public from negative social or environmental problems caused directly by our products or services.
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WHO IS POOLITO
CONTACTS
info@poolito.com
POOLITO SRL SB
Via Pietro Marussig 8, 20154, Milano
PIVA 11059890969